Our CEO, Tim Gray, interviewed Interscope/ Shady Records rapper and entrepreneur, Yelawolf.
Tim Gray, CEO of Grayscale Marketing, was asked by Lyric Financial, (a royalty advance, music business line of credit and music catalog loan company that works with all the major recording companies, music publishers, and music distributors in the nation) to interview serial entrepreneur and owner of Slumerican and hip-hop artist, Yelawolf, for the 2018 MusicBiz Conference in Nashville, TN.
They discussed music and money in today's industry as well as the importance of social media, branding and digital marketing. The two discussed how the artist got his start, his influences and how he built his lifestyle brand from scratch.
Over the interview, Yelawolf covered his fans, how he engages them via social media and the power of staying true to his roots and himself when it comes to digital advertising and marketing.
Music Biz 2018 — the Music Business Association’s 60th anniversary conference — will bring together global power players and industry enthusiasts committed to the future of music monetization for 100+ panels, presentations, workshops, private meetings, cocktail parties, live music and more.
They joined the 2,000+ attendees that descend on Nashville for the 4 most important days on the music industry calendar!
To learn more about Slumerican or Yelawolf, please visit their websites: http://slumerican.com/
Or you can view his latest music video featuring Eminem
You can learn more Music Business Association on their website.