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Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
11 min read


How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
2 min read


Team Member Tuesday: Tim Gray
Let us introduce you to Grayscale Marketing’s founding father, Tim Gray! After experiencing the 2015 marketing burnout firsthand, Tim saw...
2 min read

The Future of Marketing with Facebook Messenger
"Messaging is one of the few things that people do more than social networking.” - Mark Zuckerberg Mobile messaging apps are massive. In...
4 min read


What Steps are you Taking to Achieve your Goals?
It may be November, but it’s never too late to set New Year's Resolutions for yourself. Think of them as more of end of the year...
2 min read


How Trustworthy is Your Brand?
Trustworthiness. An idea we’ve had instilled in us since birth. It’s an essential aspect of everyday relationships, helping to establish...
3 min read


Tim Gray Interviewed on Business Innovators Radio Podcast
In this episode, host Neil Howe talks to CEO of Grayscale Marketing, Tim Gray about building an audience and influence in the...
1 min read


Tim Gray Speaks at the Nashville Songwriters Association International (NSAI)
KNOWLEDGE "This is not hard and fast rule, but for writers in their first year or two of a deal, I see a 1/10th trend. First every 100...
3 min read


How are People Actually Using Instagram?
With 500 million daily users and one billion overall, Instagram is quickly becoming a social media monster. With more and more people...
2 min read


Everything you Need to Know about Instagram’s Latest and Greatest Feature
On June 20, 2018, Instagram became an even bigger force to reckon with in light of its announcement of IGTV, a stand-alone application...
2 min read


3 Ways to Understand Your Online Audience
Social media thrives on communication. It was created to connect people digitally, keeping them up-to-date with friends, family and...
2 min read


Headlines that will "Click" with your Audience
The goal for almost all content creators remains a simple one: Make something meaningful. Something that serves a unique purpose. Yet how...
3 min read


7 Quotes from the Music Industry’s Top Executives
With seven episodes of "The Golden Rules" under out belt, we've heard a plethora of advice from some of the most well-respected people in...
2 min read

Dirk Hemsath | Episode 7 | The Golden Rules
On episode 7 of The Golden Rules, Partner of Hard 8 Working Group Management, Dirk Hemsath stops by the studio and we talk about the...
3 min read

Michelle Tigard Kammerer | Episode 06 The Golden Rules
On episode 06 of The Golden Rules, National Director of Promotion for Big Machine Label Group Records, Michelle Tigard Kammerer, stops by...
2 min read


John Ozier, Show Up - Work Hard - Tell The Truth | Episode 05
On episode 05 of the The Golden Rules, John Ozier, Vice President of Ole Music Publishing, by the studio and we talk about the Music...
3 min read

Tim Gray Interviews Shady Records Artist Yelawolf
Our CEO, Tim Gray, interviewed Interscope/ Shady Records rapper and entrepreneur, Yelawolf. Tim Gray, CEO of Grayscale Marketing, was...
1 min read

Peter Hartung, Never, ever -ever give up | The Golden Rules Episode 04
Episode 04 | The Golden Rules features Peter Hartung Peter Hartung, President of L3 Entertainment and manager of Country Music artists -...
1 min read

5 Ways to Increase Your Event's Organic Reach on Facebook
As the amount of content created and shared online every day continues to increase, competition in Facebook’s News Feed also continues to...
4 min read

3 Social Media Mistakes You're Making Everyday
With Facebook’s most recent changes it’s become more important than ever to have your marketing strategy locked down. While some are...
2 min read

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