BLOG

CONNECTIONS. MOMENTS. EXPERIENCES.

Tim Gray

Maximizing Profitability in Live Event Ticketing: The Importance of Margin and Cost per Acquisition

Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...

Tim Gray

Best Practices for Email List Segmentation for Events

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...

Tim Gray

How To Build a 90-Day Digital Marketing Plan

Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...

Tim Gray

What’s Grayscale Marketing's approach to developing and adapting content for social media?

Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...

Tim Gray

WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS

Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...

Tim Gray

How does Grayscale Marketing define ROI from a social media perspective in the past?

As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...

Tim Gray

Matt Alese Promoted To Lead Project Manager At Grayscale Marketing

Matt Alese has risen to the position of Lead Project Manager at Grayscale Marketing. In his new role he will oversee day-to-day client...

Tim Gray

How Trustworthy is Your Brand?

Trustworthiness. An idea we’ve had instilled in us since birth. It’s an essential aspect of everyday relationships, helping to establish...

Tim Gray

Grayscale Marketing Adds COO

Nashville-Based Firm Grayscale Marketing Continues Growth and Expansion NASHVILLE, Tenn (June 12, 2018) – Grayscale Marketing, an...

SR. PROJECT MANAGER