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Stop Marketing to Everyone: The Case for Buyer Segmentation in Festival Campaigns
After running campaigns across dozens of festivals and live events, we have found that ticket buyers consistently fall into one of three archetypes. Each one has a different relationship with your event, a different set of objections, and a different trigger that moves them to purchase.
5 min read


How Much Should I Allocate for Marketing and Advertising in My Annual Budget?
Welcome to the world of marketing budgets and how they can work wonders for your business. It's like having a financial roadmap to guide...
3 min read


Email Marketing for Entertainment Brands
Let's dive into the exciting world of email marketing and how it can work wonders for your entertainment brand. We're talking about a...
2 min read


5 Essentials to Create an Engaging Landing Page
Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in...
5 min read

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