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By the time your announcement hits, the people who were already warm (Think: those who had your event on their radar, who attended last year, who follow you on social) those people buy quickly. They were ready. The announcement just gave them permission.

Total tickets sold is almost useless as a top-line metric. Before you draw any conclusions, break it down by at least three dimensions:

After running campaigns across dozens of festivals and live events, we have found that ticket buyers consistently fall into one of three archetypes. Each one has a different relationship with your event, a different set of objections, and a different trigger that moves them to purchase.

In the heart of Music City, where innovation and creativity harmonize with entrepreneurship, there's a buzz in the air as Nashville...

Grayscale Marketing has promoted Alissa Endres to Senior Marketing Manager and hired Shelby Albrecht as the company’s new Graphic...

Grayscale Marketing Expands Clientele by Partnering with the University of Idaho for Summer and Fall Concert Series Nashville, TN - June...

The Eau Claire Event District is home of County Jam USA, and now Reverb Music Festival, is scheduled to take place on Aug. 19, 2023 at...

Cheyenne Frontier Days has been nominated as Best Fair/Rodeo by the Academy of Country Music alongside a great group of events....

NASHVILLE, October 10th, 2022 - Grayscale Marketing, an industry leader in event marketing and communication services based in Nashville,...

The Society of Leaders in Development (SOLID) celebrated its 25th anniversary on Thursday night (Sept. 22) with a black tie gala at...

In 1997, Porter’s Call founder/executive director Al Andrews moved from Colorado to Nashville to become a counselor at a private practice...

On September 22, SOLID, Society Of Leaders In Development, a Nashville based music industry 501c3, is going to be hosting their 25th...

The Nashville Entrepreneur Center’s Next Awards celebrates the achievements of those who dug deep, adapted, and created new opportunities...

It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...

Grayscale Marketing, the company behind marketing Encore Nights drive-in and outdoor showings of broadcast concert events at movie...

Tim Gray, Agency CEO, was recently asked to contribute to a Country Aircheck article concerning Email Marketing alongside other industry...

In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...

NASHVILLE-BASED MARKETING FIRM CONTINUES GROWTH AND EXPANSION NASHVILLE, June 29th, 2021 - Grayscale Marketing, an industry leader in...

Encore Drive-In Nights Show Set for June 12 Diamond-selling Duo Joins Bon Jovi, Garth Brooks, Metallica & Other Iconic Artists with...

Bon Jovi Kicks Off Encore Drive-In Nights 2021 Concert Series