GEM Client, Cheyenne Frontier Days, nominated for ACM Award
Cheyenne Frontier Days has been nominated as Best Fair/Rodeo by the Academy of Country Music alongside a great group of events....
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CONNECTIONS. MOMENTS. EXPERIENCES.
11 min
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
1 min
How iOS 15 Impacts Your Email Marketing Statistics
Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...
5 min
Why Is TikTok the Biggest Social Media Opportunity of 2022?
It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...
6 min
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...
1 min
What’s Grayscale Marketing's approach to developing and adapting content for social media?
Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...
10 min
How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting
Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel....
1 min
What are Grayscale Marketing's in-house content development capabilities?
We are glad you ask! Our in-house creative team has a diverse skill set that includes animation, video editing, graphic design, video...
8 min
HOW DOES INSTAGRAM WORK? EVERYTHING YOU NEED TO KNOW
There is no denying that Instagram has been at the center of consumer attention across the world for the last several years. In fact,...
2 min
What is Grayscale Marketing's experience with creation of AR experiences for social campaigns?
Our team has designed AR within Lens Studio utilizing Snapchat’s premade materials as well as built interactive experiences using...
2 min
How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
1 min
What is Grayscale Marketing's philosophy on how insights can help inform creative?
To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...
1 min
What’s Grayscale Marketing's approach to and philosophy on community management?
Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...
6 min
WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS
Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...
1 min
Grayscale Marketing's experience in live event coverage?
(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...
2 min
How does Grayscale Marketing define ROI from a social media perspective in the past?
As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...
2 min
What is Grayscale Marketing's experience with social media franchise/series development?
Our team worked with DittyTV (a music live stream application available 24/7 on a variety of platforms that produces and broadcasts music...
5 min
How to use Facebook Attribution
Implementing advertising efforts in an increasingly cross-device based age has had an exponential impact on how we understand and measure...
2 min
4 ways to optimize Google Posts for Google My Business
Google Posts are a great way to show off new products, announce news, and convince online searchers to engage with your business. Google...
4 min
The Future of Marketing with Facebook Messenger
"Messaging is one of the few things that people do more than social networking.” - Mark Zuckerberg Mobile messaging apps are massive. In...
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