Tim Gray
CNBC Contribution On Secondary Ticket Marketing Following Taylor Swift On Sale Cancellation
This year’s average ticket was $108 - ALMOST 18% higher than 2019's average price of $92 - Tim Gray Taylor Swift fans are not having a...
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Tim Gray
- Feb 10, 2022
- 11 min
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
Tim Gray
- Dec 29, 2021
- 1 min
How iOS 15 Impacts Your Email Marketing Statistics
Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...
Holdyn Barder
- Dec 21, 2021
- 5 min
Why Is TikTok the Biggest Social Media Opportunity of 2022?
It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...
Tim Gray
- Nov 23, 2021
- 6 min
How To Build a 90-Day Digital Marketing Plan
Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...
Tim Gray
- Jul 8, 2021
- 6 min
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...
Tim Gray
- May 18, 2021
- 1 min
Warner Chappell Launches New Website!
Warner Chappell Production Music, the production music arm of Warner Chappell has launched an incredible new website with the help of Graysc
Tim Gray
- Feb 10, 2021
- 1 min
What’s Grayscale Marketing's approach to developing and adapting content for social media?
Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...
Tim Gray
- Jan 7, 2021
- 10 min
How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting
Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel....
Tim Gray
- Jan 5, 2021
- 1 min
What are Grayscale Marketing's in-house content development capabilities?
We are glad you ask! Our in-house creative team has a diverse skill set that includes animation, video editing, graphic design, video...
Tim Gray
- Nov 27, 2020
- 8 min
HOW DOES INSTAGRAM WORK? EVERYTHING YOU NEED TO KNOW
There is no denying that Instagram has been at the center of consumer attention across the world for the last several years. In fact,...
Tim Gray
- Nov 13, 2020
- 2 min
What is Grayscale Marketing's experience with creation of AR experiences for social campaigns?
Our team has designed AR within Lens Studio utilizing Snapchat’s premade materials as well as built interactive experiences using...
Tim Gray
- Oct 27, 2020
- 2 min
How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
Tim Gray
- Oct 14, 2020
- 1 min
What is Grayscale Marketing's philosophy on how insights can help inform creative?
To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...
Tim Gray
- Sep 9, 2020
- 1 min
What’s Grayscale Marketing's approach to and philosophy on community management?
Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...
Tim Gray
- Sep 7, 2020
- 6 min
WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS
Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...
Tim Gray
- Aug 17, 2020
- 1 min
Grayscale Marketing's experience in live event coverage?
(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...
Tim Gray
- Jul 15, 2020
- 2 min
How does Grayscale Marketing define ROI from a social media perspective in the past?
As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...
Tim Gray
- Jun 11, 2020
- 2 min
What is Grayscale Marketing's experience with social media franchise/series development?
Our team worked with DittyTV (a music live stream application available 24/7 on a variety of platforms that produces and broadcasts music...
Tim Gray
- Feb 11, 2019
- 5 min
How to use Facebook Attribution
Implementing advertising efforts in an increasingly cross-device based age has had an exponential impact on how we understand and measure...
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