Madeline Hilliard
5 Essentials to Create an Engaging Landing Page
Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in...
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Tim Gray
- Feb 10
- 11 min
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
Tim Gray
- Jul 30, 2021
- 1 min
Grayscale Marketing Interviewed by Country Aircheck
Tim Gray, Agency CEO, was recently asked to contribute to a Country Aircheck article concerning Email Marketing alongside other industry...
Tim Gray
- Jul 14, 2021
- 2 min
How to use email as part of your marketing strategy.
Today, people are inundated with email marketing campaigns, and yes, some of them feel “spammy”, however there's no denying the impact a...
Tim Gray
- Jun 22, 2021
- 2 min
Google is ending third party tracking cookies!
Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022. The company promised to use those two...
Tim Gray
- Jun 3, 2021
- 2 min
How to segment your email marketing audiences.
There are times when you’ll want to send an email to your entire list, but by segmenting users and taking advantage of segmentation tools...
Tim Gray
- Feb 23, 2021
- 1 min
10 Tools for in building an effective email strategy
10 “Tools” we use in building an effective email strategy: Test Constantly - Copy, subject lines, creative, calls to action, layout,...
