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By the time your announcement hits, the people who were already warm (Think: those who had your event on their radar, who attended last year, who follow you on social) those people buy quickly. They were ready. The announcement just gave them permission.

After running campaigns across dozens of festivals and live events, we have found that ticket buyers consistently fall into one of three archetypes. Each one has a different relationship with your event, a different set of objections, and a different trigger that moves them to purchase.

Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...

(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...