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By the time your announcement hits, the people who were already warm (Think: those who had your event on their radar, who attended last year, who follow you on social) those people buy quickly. They were ready. The announcement just gave them permission.

We work exclusively in festival and live event marketing, which means we read industry data through a pretty narrow lens. Not "what does this mean for e-commerce" or "how does this affect lead gen." Just: what does this mean for selling tickets to a specific event, in a specific market, to an audience that has dozens of other ways to spend their summer weekend. Here's what stood out.

In the heart of Music City, where innovation and creativity harmonize with entrepreneurship, there's a buzz in the air as Nashville...

We are all competing in an attention economy. From pings and dings to blinks and rings, companies and content constantly compete for our...