CONNECTIONS. MOMENTS. EXPERIENCES.
We work alongside a diverse group of art and entertainment clients including music venues and festivals, fairs, coliseums, auditoriums, entertainment companies and non-profits, amphitheaters, bands, artists and songwriters, cruises, conferences, photographers, painters, comedians, and more.
We love all of the clients we work with but, here are some of our most noteworthy.
Hangout Music Festival & Oyster Cook-Off
An annual 3-day music festival held at the public beaches of Gulf Shores, Alabama. Founded in 2010, this event features many genres of music, including rock, indie, hip-hop, and EDM and plays host to over 60,000 attendees a day.
Florida Georgia Line Cruise
Florida Georgia Line's “This Is How We Cruise" is a 5-day music festival cruise featuring FGL, Sam Hunt, Jason Derulo, Dustin Lynch, Frankie Ballard, and many more.
Kid Rock Chillin' the Most Cruise
Kid Rock's Annual 5-day “Chillin' The Most Cruise” features performances from Kid Rock and dozens of other bands. This guaranteed sell-out event offered us unique partnership opportunities.
Pilgrimage Music and Culture Festival
The Pilgrimage Music Festival is an annual event in its third year. The festival hosts over 40,000 attendees and has included performances from Justin Timberlake, Daryl Hall and John Oates, Margo Price, Kacey Musgraves, and many more.
Lyrics on the Lake Songwriters Festival
The largest songwriters music festival on the East Coast, playing host to over 5,000 attendees and 50+ songwriters.
Bud Light Concert Series
A summer series of live music events in Illinois. It has hosted a wide array of artists, such as Nelly, Juvenile, Fitz & The Tantrums, Trace Adkins, The Goo Goo Dolls, Phillip Phillips, KC and the Sunshine Band and more.
Panorama Fest - NYC
With over 80,000 attendees, this 3-day music festival is held on Randall's Island in the heart of New York City. In the past, it has featured artists such as Kendrick Lamar, Arcade Fire, LCD Soundsystem and more.
Minor Leauge Baseball
MiLB has over 216 baseball stadiums around North America with an average attendance ranging from 100,000 to over 600,000. The nation's pastime is the perfect match for your brand.
Tailgate n' Tailboys Music Festival
30+ bands, six days and three music festivals across the summer. This 2nd-year festival taking place in Illinois featured artists like Aaron Lewis, Jake Owen, Cole Swindell, Chris Janson, Maddie & Tae, Cody Jinks, Kane Brown and more.
Rock The Ranch
A multi-genre, first-year music festival taking place just south of Houston, Texas. It features a BBQ cook-off, freestyle motocross event and performances from Jason Derulo, Flo Rida, Sundance Head and many more.
Americana Music Festival
A 50,000 attendance music festival held in Nashville, Tennessee. With almost 20 venues and hundreds of performances, this industry conference and award show is built around today's best heartland & Americana artists.
Warped Tour - Rewind Cruise
It’s more than a music festival. It’s more than a cruise. It’s an experience that will change your life forever. Starting October 28 and ending November 1, 2017, the cruise departs from New Orleans and ends in beautiful Cozumel, Mexico!
South Padre Island - Ultimate Music Experience
America's largest spring break event on the shores of South Padre Island with a stellar EDM lineup stacked across four nights.
The Big Bounce America
The world's largest bounce house makes its way across America with 15 major city stops, live music, and fun for all!
Artists & Industry
Dancefestopia is a 3 days EDM music and camping festival outside of Kansas City. This festival wanted a new website and app for their 2019 event!
Tumbleweed Music Festival
Tumbleweed is a 3 day music and camping country music festival in Lacygne, KS. This festival wanted a new website and app.
Music City Food and WIne
We brought 8 spirit brands to life with fun and engaging activations at the 2017 & 2018 Nashville based event.
DL wanted a new way to communicate with his fans. His radio, TV, movie and stand-up career provides a wide reach and we wanted to help him connect with those fans/consumers in one handheld way: A DL app.
Allen is a world-renowned photographer who has photographed celebrities, including two US presidents, two knights, famous musicians, producers, writers, actors and politicians. His work has been featured in Discovery Magazine, People, Shape, Time, Wired, Rolling Stone, Mojo, The Telegraph and more.
A promoter and talent buyer out of Peoria, Illinois overseeing dozens of fairs, festivals and venues needed a new website and social media consulting.
Old Settlers Music Festival
A 31 year old music festival outside of Austin TX that has featured Shakey Graves, Dawes, Big Head Todd, Robert Randolph, Jason Isbell and more.
Florida’s largest waterfront music and art festival held in West Palm Beach. The festival has featured Macklemore, Duran Duran, Lenny Kravitz, Paramore, Blink 182, Snoop Dogg, and many more.
Cledus T. Judd
The Grammy Award nominated country music comedy legend Cledus T. Judd has come back out of retirement and launched new music and a tour.
Our agency partnered with country music artist Kane Brown and Textron Aviation.
Warner Chappell Music Production
With over 35 years of experience and consisting of more than 90 catalogs worldwide, WCMP is a worldwide leader in the production and custom music industry.
NesteLive! a Live Nation Company is an award winning 30-year-old full-service talent buying & event production company that works throughout North America.
Entertainment BUY, an entertainment buying agency in Nashville, needed a fresh look, seeking a new and improved website.
We handled the digital marketing of Matt Stillwell's music video "Hey Dad," driving over 2,743,613 million video shares, 102,609,400 million views, 353% Facebook growth and a 475% increase in merch sales.
Multi-Platinum selling Grammy Award Winning artist Colbie Caillat has formed a new band with fiance' Justin Kawika Young, and best friends Nelly Joy, and Jason Reeves called, Gone West
International Entertainment Buyers Association (IEBA) is the leading not-for-profit trade organization for live entertainment industry professionals
The Musicpreneur Storehouse
The Musicpreneur Storehouse is a registered 501c3 based in Nashville and dedicated to serving artists and entrepreneurs in the music community.
Ditty TV, the first music based television station for Americana Roots Music has signed with Grayscale Marketing for all their advertising, social media, and digital marketing needs.
We work hand-in-hand with entertainment venues to better their marketing efforts. Online or off, we help you run all forms of promotion and marketing more efficiently. We drive down radio costs, increase social media engagement, capture data and focus your email & text marketing all to drive ticket and alcohol sales. We provide measurable data-based results that absolutely affect your bottom line.
The Palace Theatre
A 1,400 capacity Performing Arts Center in Stamford, CT hosts performers and comedians such as Harry Connick Jr. Tim Allen, Hunter Hayes, Earth Wind & Fire, Lewis Black, Diana Ross, Lisa Lampanelli, Jay Leno, Stomp and more.
In 9 months of working with the historic venue, we helped to increase their total social media engagement 2,447% across twitter, instagram, and facebook, while driving over 5.6 Million digital impressions.
For every $1.00 the venue spent on digital advertising we earned them $11.30 on average.
A 1,400 capacity music venue in Peoria, IL hosting artists such as Justin Moore, Jamey Johnson, Blues Traveler, Kane Brown, Old Dominion, Los Lobos, Cheap Trick, Seether, and hundreds more.
Over 6 months we helped to increase ticket sales by 25.49%, drove over 16 Million impressions online, increased total followers by 36.5%, and increased online engagement 44.4%.
An 800 capacity music venue in Fort Smith, AR hosting artists such as Blackberry Smoke, Ron White, Willie Nelson, Joe Nichols, Blackstone Cherry, Dwight Yoakam and more.
In the first three months, we helped this music venue to gain 294.07% more new digital fans and followers on Facebook, Twitter, and Instagram along with 1.6 Million impressions. Their engagement increased 29,212% across all platforms. We drove a 1,668.47% increase in inbound customer messages along with 2,377 new social media link clicks.
CLIF Bar & Company
Clif Bar wanted a custom beach themed activation to match their partnership for Hangout Fest 2018!
Virgin Hotels hosted a groundbreaking and reception in Nashville on famous Music Row for their new Hotel.
Maui Jim sunglasses partnered with the Pilgrimage Music Festival in Franklin, TN.
Aviate, an apparel brand partnered with Hangout Festival in Gulf Shores, AL.
Blue Chair Bay Rum
Blue Chair Bay Rum was partnered with several Minor League Baseball (MiLB) stadiums.
Budweiser partnered with country artist Matt Stillwell for a major tour and product placement in country music video.
Tito's Handmade Vodka
Tito's Vodka partnered with our clients Tailgate N' Tallboys and Bud Light Concert Series across 17 summer concerts featuring today's biggest acts.
Califia Farms partnered with our AEG Partner event Panorama NYC!
Hendrick's Gin partnered with our Festival Partner, The Pilgrimage Music Festival in Franklin, TN.
Jim Beam & Jim Beam Apple
We aligned the Jim Beam brands with Decatur, IL longtime festival Decatur Celebration!
Zambu Liquor is a vodka-based shooter that offers a tangible experience that won’t soon be forgotten. Derived from an exotic flower located in the depths of the Amazon, ZAMBU’s signature tingle will make it the life of any party.
H Bar C
H Bar C is a 120-Year old apparel brand. This classic ranchwear has been worn by artists and actors alike. It has been featured on the largest magazines such as Billboard and GQ and is catching fire again with today's youth.
The Skinny Dip
The Skinny Dip in Virginia Beach, VA needed an app to engaged their customer base.
Milagro Tequila sponsored and was activated at Nashville's Music City Food and Wine Festival.
Michael's partnered with Pilgrimage Music Festival in Franklin, TN. A festival featuring 55,000 attendees and performances by Justin Timberlake and Eddie Vedder.
Tullamore D.E.W partnered with the Nashville Whisky Festival and activated their custom walk-in speakeasy bar.
Supporo Beer partnered with Hangout Oyster Cookoff in Gulf Shores, AL as the exclusive craft.
Cessna partnered with Sony Music artist, Kane Brown, for a specialty TJ Martell NYC performance.
Neuro water brand partnered with 13 of Sixthman's cruise music festivals including Mad Decent, Walking Dead, FGL, KISS, and more.
Glenfiddich generously partnered with our CEO for his new entertainment Q & A series, The Golden Rules, as a show sponsor.
Reyka needed an engaging activation setup in Nashville, TN at a local partner which would remain in place for over 4 months.
Hemp Industries Association
HIA needed PR, social media, advertising, and more for their annual conference and overall organization.
A new digital magazine on the cutting edge of fashion, sex, music, and lifestyle.
Sex, Clothes, and Rock & Roll
Rambler is a new cocktail bar in Nashville, TN that is part of the A. Ray Hospitality Group. They wanted support with the launch of the new restaurant as well as digital marketing.