Grayscale Marketing has signed on as Agency of Record for the classic 120-year-old apparel brand, H Bar C Ranchwear. GSM will handle all of the company’s marketing, assist in the creation of a new logo and conduct a complete redesign of the website.
Through extensive customer research, we've discovered an underserved aspect in the fashion industry and H Bar C fills that void perfectly. The brand will be rolling out a new classic design line in fall 2017 titled "Black Label."
We have aligned partnerships with several music artists and influencers to help push the relaunch, including Nikki Lane and Jack White.