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Grayscale Marketing Interviewed by Country Aircheck

Updated: Aug 13, 2021

Tim Gray, Agency CEO, was recently asked to contribute to a Country Aircheck article concerning Email Marketing alongside other industry experts. Read the full issue HERE:

Some of the tips from the article include:

  • How has your email strategy and philosophy changed since the onset of the pandemic, if at all?

  • What campaigns do you find to be most successful via email? Why?

  • Do you monetize your email campaigns? If so, how, and to what degree of effectiveness?

  • Do you utilize email to grow your audience? If so, how, and to what degree of effectiveness?

  • What is the best piece of business advice you’ve received/read/found in regards to using email to activate and build an audience?

Tim offered advice and 10 practical pieces of advice for email marketing. 3 we’ve covered so far, but the others are just as important.

  1. Get to know your audience

  2. Experiment to see what resonates

  3. Follow a pre-send checklist

  4. Choose meaningful metrics to track and measure against

  5. Personalize your emails

  6. Have a plan for the holidays

  7. Quality beats frequency (always)

  8. Nail your timing

  9. Reward your VIPs

  10. Review your landing pages

If you would like to learn more about email marketing or to set up a call please contact us today at 615-678-5720


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