Clif Bar and Grayscale Marketing at Hangout Music Festival
Grayscale Marketing helped Clif Bar & Company to partner with the 2018 Hangout Music Festival, in Gulf Shores, Alabama.
Grayscale Marketing helped the brand align their partnership and activation perfectly to their mission and story of a healthier, more sustainable world.
Clif Bar was the sustainability and snack bar partner for the entire music festival, driving thousands of pounds of discarded trash to be turned in for recycling by festival attendees through Clif Bar and Company's DO THE RIGHT THING STORE. Hundreds of festival goers earned coupons and exchanged them for awesome swag. The person who traded in the most recycling received two General Admission tickets to 2019's fest!
In addition to the recycling portion of the brand activation, GSM helped Clif bring to life a 45'x15' event activation that included a Clif "Bar" for product sampling, game area, shaded seating and a custom co-branded cassette tape-step and repeat that attracted over 3000 guest to snap pictures and upload them to their social media pages #hangoutfest
We also helped the brand activate their onsite, 100% organic temporary tattoo parlor! Within an hour of the festival gates opening, the brand had a 3-hour wait for the festival attendees that had signed up!