4 ways to optimize Google Posts for Google My Business
Google Posts are a great way to show off new products, announce news, and convince online searchers to engage with your business.
Google Posts are an extension of Google My Business and are seen alongside your company information in both Google Search and in Google Maps.
These are a free way to boost engagement and tell customers about promotions, specials, or company announcements. Google will display the two latest posts in the Knowledge Panel, but keep in mind that posts are only “active” for seven days before being moved to a historical view. Here are four tips to get the most out of this free feature from Google.
Post the facts, not fluff
Only 100 characters are displayed in the Knowledge Panel so it is important to stick to the pertinent information. Convey the message in the first 100 characters, and use the remaining 200 characters to expand or give secondary details.
Use the right image in the right way
Use a unique image that speaks to the update and to your business. No use re-using your cover photo for a Google Post, since that will already be displayed in a search. Photos need to be at least 720 by 540 pixels, but cannot exceed 5MB. Center your image or use a 4:3 aspect ratio to avoid cropped images.
Invite browsers to engage
You can link to a webpage or insert a call-to-action button in your post if appropriate. Telling them about a new menu? Invite customers to come in to taste it this week. Released a new product? Tell people where they can buy it.
Post the most recent updates about your business in Google Posts. Up to 3 posts will show up at anyone time, so keep an ongoing rotation on your profile. Run out of news? Create buzz for upcoming events at your business. Events stay in the Knowledge Panel until the date of the event passes.