From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
In fact, it's recently been discovered that online video is a 600% more effective marketing tool than print and direct mail combined.
Here are just a few of the highlights:
75 Million people in the U.S. watch online videos everyday.
Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
Nearly 50% of all video is watched on a mobile device and rising rapidly
By 2019, internet video traffic will account for 80% of all consumer Internet traffic
Videos up to 2 minutes long get the most engagement depending on the quality of the video content.
82% of twitter users watch video content
500 Million hours of video content are watched on YouTube every day
YouTube has over one billion users
Viewers retain 95% of the message when they view it
Social videos generate 1200% more shares than text and images combined
Facebook videos increase engagement 33%
Video drives 157% increase in organic website traffic from SERP
Embedded videos increase website traffic up to 55%
Marketers that use video drive revenue 49% faster than non-video users
Videos can increase landing page conversions by 80%
By 2019, internet video traffic will account for 80% of all consumer internet traffic
Tips
85% of Facebook videos are watched in silence
Optimize for mobile viewing
Create square videos so viewers don't have to turn devices
Ending on a cliffhanger will drive people to watch the next video