10 “Tools” we use in building an effective email strategy:
Test Constantly - Copy, subject lines, creative, calls to action, layout, audience, text only, and interactive
Cadence of Communication & Schedule
Ensure you Have the Proper Pixels set up and Tested
Gauge Your Results: Open Rate, Click Through Rate, Web Traffic, Ecommerce Sales, Conversion Rates, Cart Abandonment
Segment Your Audience
Track Where New Signups Come From
Build & Schedule Communication Automation / Drip Campaigns
Think Through Email Design Layout & Ensure it is Mobile Friendly
Define the Best Tactics For Your Company & Audience
Remember that the more relevant the campaign, the better the results.
*BONUS - stay up to date on technology changes and privacy laws i.e. Apple’s iOS15 - You can read more about this update on our recent blog titled “Should Email Marketers Be Worried About Apple’s iOS15?”
