<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Grayscale Event Marketing]]></title><description><![CDATA[We connect brands, fans, events, and bands...In other words, we help businesses find new customers. ]]></description><link>https://www.grayscalemarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 20 May 2026 20:08:53 GMT</lastBuildDate><atom:link href="https://www.grayscalemarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Most Music Festival Marketing Fails Before the Lineup Is Announced]]></title><description><![CDATA[By the time your announcement hits, the people who were already warm (Think: those who had your event on their radar, who attended last year, who follow you on social) those people buy quickly. They were ready. The announcement just gave them permission.]]></description><link>https://www.grayscalemarketing.com/post/why-most-music-festival-marketing-fails-before-the-lineup-is-announced</link><guid isPermaLink="false">69cd6b5c011a766e716b5597</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Music Industry]]></category><category><![CDATA[Thoughts]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[News]]></category><category><![CDATA[Operations]]></category><category><![CDATA[Creative]]></category><category><![CDATA[Partnerships]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Wed, 01 Apr 2026 19:05:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_9a4d315bd5e74c9890ac1e4a87f14bb7~mv2.jpeg/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Adam Craft </dc:creator></item><item><title><![CDATA[How to Build a Ticket Sales Pace Report That Actually Tells You Something]]></title><description><![CDATA[Total tickets sold is almost useless as a top-line metric. Before you draw any conclusions, break it down by at least three dimensions:]]></description><link>https://www.grayscalemarketing.com/post/how-to-build-a-ticket-sales-pace-report-that-actually-tells-you-something</link><guid isPermaLink="false">69cd6560f7044e6cf7a63be3</guid><category><![CDATA[Music Industry]]></category><category><![CDATA[Thoughts]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Marketing Tips]]></category><pubDate>Wed, 01 Apr 2026 18:35:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/39d486_bf9755d8859b47d6a002a73da0297fa5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Adam Craft </dc:creator></item><item><title><![CDATA[Stop Marketing to Everyone: The Case for Buyer Segmentation in Festival Campaigns]]></title><description><![CDATA[After running campaigns across dozens of festivals and live events, we have found that ticket buyers consistently fall into one of three archetypes. Each one has a different relationship with your event, a different set of objections, and a different trigger that moves them to purchase.]]></description><link>https://www.grayscalemarketing.com/post/stop-marketing-to-everyone-the-case-for-buyer-segmentation-in-festival-campaigns</link><guid isPermaLink="false">69cd781540e74dbec4fbfe20</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Music Industry]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Operations]]></category><category><![CDATA[Partnerships]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Email Marketing]]></category><category><![CDATA[AI]]></category><pubDate>Sat, 28 Mar 2026 19:59:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/39d486_70f639fdc9204b3a9ed8f0c25fd755ba~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Adam Craft </dc:creator></item><item><title><![CDATA[The 2026 PPC Benchmarks Are Out. Here's What Festival Marketers Should Actually Care About.]]></title><description><![CDATA[We work exclusively in festival and live event marketing, which means we read industry data through a pretty narrow lens. Not "what does this mean for e-commerce" or "how does this affect lead gen." Just: what does this mean for selling tickets to a specific event, in a specific market, to an audience that has dozens of other ways to spend their summer weekend.

Here's what stood out.]]></description><link>https://www.grayscalemarketing.com/post/the-2026-ppc-benchmarks-are-out-here-s-what-festival-marketers-should-actually-care-about</link><guid isPermaLink="false">69cd7c34f7044e6cf7a67167</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[AI]]></category><category><![CDATA[News]]></category><pubDate>Wed, 25 Mar 2026 20:16:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/39d486_05a7018a976a44539ce08465e89bc5d6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Adam Craft </dc:creator></item><item><title><![CDATA[The Importance of Showcasing the Festival Experience in Your Ads]]></title><description><![CDATA[ A standout experience takes your festival from mediocre to excellent. It’s time to showcase the experience to your audience]]></description><link>https://www.grayscalemarketing.com/post/the-importance-of-showcasing-the-festival-experience-in-your-ads</link><guid isPermaLink="false">65c662a6da56340510d7b2a5</guid><pubDate>Fri, 21 Jun 2024 20:09:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_55669cef136241afaf8c0db1c7efe66d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Madeline Hilliard</dc:creator></item><item><title><![CDATA[Preparing for the TikTok Ban: What Event Organizers and Marketers Need to Know]]></title><description><![CDATA[They’re Banning TikTok?  Your marketing plans don’t need to change immediately, but there are some things you should know.]]></description><link>https://www.grayscalemarketing.com/post/preparing-for-the-tiktok-ban-what-event-organizers-and-marketers-need-to-know</link><guid isPermaLink="false">662967231789c7cbae64436f</guid><pubDate>Wed, 24 Apr 2024 20:22:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1ccb79_923ffb080c844b25a9ee76eedc1dfa93~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kieran Bailey</dc:creator></item><item><title><![CDATA[Grayscale Marketing recognized as Top 3 in Nashville's NEXT Awards]]></title><description><![CDATA[In the heart of Music City, where innovation and creativity harmonize with entrepreneurship, there's a buzz in the air as Nashville...]]></description><link>https://www.grayscalemarketing.com/post/grayscale-marketing-recognized-as-top-3-in-nashville-s-next-awards</link><guid isPermaLink="false">65399017c31c2b9b3eb1c30a</guid><category><![CDATA[News]]></category><category><![CDATA[Music Industry]]></category><pubDate>Wed, 25 Oct 2023 22:39:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_dc963b369b4d478dba46205183bd34ba~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Madeline Hilliard Of Grayscale Marketing On Five Strategies Leaders Use]]></title><description><![CDATA[We are all competing in an attention economy. From pings and dings to blinks and rings, companies and content constantly compete for our...]]></description><link>https://www.grayscalemarketing.com/post/madeline-hilliard-of-grayscale-marketing-on-five-strategies-leaders-use</link><guid isPermaLink="false">6537e4046de87adb9cbcf12c</guid><category><![CDATA[Leadership]]></category><category><![CDATA[News]]></category><pubDate>Mon, 23 Oct 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_4d5fcd572f394a479ff918cd130efbfa~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[How Much Should I Allocate for Marketing and Advertising in My Annual Budget?]]></title><description><![CDATA[Welcome to the world of marketing budgets and how they can work wonders for your business. It's like having a financial roadmap to guide...]]></description><link>https://www.grayscalemarketing.com/post/how-much-should-i-allocate-for-marketing-and-advertising-in-my-annual-budget</link><guid isPermaLink="false">651862f1ff7421ff937b79b8</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[News]]></category><pubDate>Thu, 14 Sep 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ef9712a9c92847bc96513e87dd36c78c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Email Marketing for Entertainment Brands]]></title><description><![CDATA[Let's dive into the exciting world of email marketing and how it can work wonders for your entertainment brand. We're talking about a...]]></description><link>https://www.grayscalemarketing.com/post/email-marketing-for-entertainment-brands</link><guid isPermaLink="false">65186269bf57eb369c2e3880</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[News]]></category><pubDate>Thu, 24 Aug 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/73c818d494564f33883b5a2ffa08fb46.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Blog Writing Tips and Best Practice]]></title><description><![CDATA[| Tools for Blog Topic Research trends.google.com https://answerthepublic.com/ | TIPS FOR WRITING BLOGS Use headings to your benefit:...]]></description><link>https://www.grayscalemarketing.com/post/blog-writing-tips-and-best-practice</link><guid isPermaLink="false">651861c7237351eec3f7feaa</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[News]]></category><pubDate>Thu, 10 Aug 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e276b38bc104713ae06697b8f7b8246.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[HOW TO DEVELOP A BRAND VOICE FOR YOUR BUSINESS]]></title><description><![CDATA[| Introduction: It’s out goal to help define your brand voice, we need to understand your company's ethos, mission, and vision from the...]]></description><link>https://www.grayscalemarketing.com/post/how-to-develop-a-brand-voice-for-your-business</link><guid isPermaLink="false">6518470d54e7334036ae57f7</guid><category><![CDATA[Marketing Tips]]></category><category><![CDATA[News]]></category><pubDate>Fri, 28 Jul 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_4a5b4b895e9b4077abc763d24da33fa6~mv2.jpeg/v1/fit/w_1000,h_589,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Grayscale Marketing Promotes Alissa Endres &#38; Hires Shelby Albrecht]]></title><description><![CDATA[Grayscale Marketing has promoted Alissa Endres to Senior Marketing Manager and hired Shelby Albrecht as the company’s new Graphic...]]></description><link>https://www.grayscalemarketing.com/post/grayscale-marketing-promotes-alissa-endres-hires-shelby-albrecht</link><guid isPermaLink="false">649cc0cb98352316e64bb993</guid><category><![CDATA[Music Industry]]></category><category><![CDATA[News]]></category><pubDate>Wed, 28 Jun 2023 23:23:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_691492a9c01d4dd3abb00f206ff1b7a6~mv2.jpeg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Grayscale Adds University of Idaho]]></title><description><![CDATA[Grayscale Marketing Expands Clientele by Partnering with the University of Idaho for Summer and Fall Concert Series Nashville, TN - June...]]></description><link>https://www.grayscalemarketing.com/post/grayscale-adds-university-of-idaho</link><guid isPermaLink="false">6494b4f27224e07d10ee22ce</guid><category><![CDATA[Music Industry]]></category><category><![CDATA[News]]></category><pubDate>Thu, 22 Jun 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_a9b558303f9c4bb4a41c8a1a5cfc0bcc~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Grayscale Adds Reverb Music Festival]]></title><description><![CDATA[The Eau Claire Event District is home of County Jam USA, and now Reverb Music Festival, is scheduled to take place on Aug. 19, 2023 at...]]></description><link>https://www.grayscalemarketing.com/post/grayscale-adds-reverb-music-festival</link><guid isPermaLink="false">6494b3a37224e07d10ee21d6</guid><category><![CDATA[Music Industry]]></category><category><![CDATA[News]]></category><pubDate>Fri, 26 May 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_5616b5e62f1e422b975435e816100a68~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[GEM Client, Cheyenne Frontier Days, nominated for ACM Award]]></title><description><![CDATA[Cheyenne Frontier Days has been nominated as Best Fair/Rodeo by the Academy of Country Music alongside a great group of events....]]></description><link>https://www.grayscalemarketing.com/post/gem-client-cheyenne-frontier-days-nominated-for-acm-award</link><guid isPermaLink="false">645ea136b94a35ef122323d7</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Music Industry]]></category><category><![CDATA[News]]></category><pubDate>Thu, 11 May 2023 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_9ad4a71f06d44c3e9550383417a6a117~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Daddy's Dogs Partners with Grayscale Marketing!]]></title><description><![CDATA["We've already gotten more valuable information and output in our short time than we did with our last marketing agency as a whole." -...]]></description><link>https://www.grayscalemarketing.com/post/daddy-s-dogs-partners-with-grayscale-marketing</link><guid isPermaLink="false">6411f59bea71973a80511780</guid><category><![CDATA[News]]></category><pubDate>Wed, 15 Mar 2023 16:45:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_7469df7740a44704b0f04a82dbf8d7c0~mv2.jpeg/v1/fit/w_960,h_638,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Grayscale Marketing Adds Three Team Members]]></title><description><![CDATA[Nashville-based advertising and marketing firm Grayscale Marketing has added Adam Craft, Janaye Roberson and Kieran Trask to their team....]]></description><link>https://www.grayscalemarketing.com/post/grayscale-marketing-adds-three-team-members</link><guid isPermaLink="false">63e68b929c318523868852e7</guid><category><![CDATA[News]]></category><pubDate>Mon, 06 Feb 2023 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_a1f0cb579fd54353bcb71d19f0d686bd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[Grayscale Marketing Ups Jason Zinser To VP, Communication]]></title><description><![CDATA[Nashville-based event marketing and communication services company, Grayscale Marketing, has elevated Jason Zinser to Vice President of...]]></description><link>https://www.grayscalemarketing.com/post/grayscale-marketing-ups-jason-zinser-to-vp-communication</link><guid isPermaLink="false">63cff91f4d90ad398fb94ca0</guid><category><![CDATA[News]]></category><pubDate>Wed, 18 Jan 2023 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/380960_39760683b3e34feba4814dcca3291bd7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item><item><title><![CDATA[How will AI impact marketing in 2023?]]></title><description><![CDATA[AI is revolutionizing the field of marketing, and its impact is only set to increase in 2023. Here are some of the ways in which AI is...]]></description><link>https://www.grayscalemarketing.com/post/how-will-ai-impact-marketing-in-2023</link><guid isPermaLink="false">63cff45988e77a70f75949d6</guid><category><![CDATA[AI]]></category><category><![CDATA[News]]></category><pubDate>Thu, 15 Dec 2022 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f1d5689280c6462ea92b06c169b00597.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GEM Team</dc:creator></item></channel></rss>