Day 9: Advertising & Media Buying
Day 9 is just fine! Let's go!
Today you will be learning about from our advertising and media team gaining insight into how we make purchasing decisions, seek out the correct target customers, track performance and more.
EACH DAY YOU SHOULD BE ASKING YOURSELF & OUTLOUD TO OTHERS THE 3 FOLLOWING QUESTIONS:
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How does my role work in relation to yours, or that role?
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How can I better understand this process?
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What is the best thing I can do in my role to help you in yours?
Advertising and Media Buying
The planning and purchasing team develop strategic paid strategies for our clients across all digital paid outlets including SEM (search engine marketing), Display advertising, Social media, Programmatic, Pre-roll, OTT (Over The Top), radio, as well as traditional media including radio, print, and television.
Learn more about the advertising and media team HERE
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Tools and Platforms
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Goals and KPIs as they pertain to ads
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Data
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Impressions
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Reach
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Clicks & CPC (Cost Per Click)
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CTR (Click Through Rate)
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Landing Page Views
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Website Visits
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Conversions
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Cart Abandoned
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CPA
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Research
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Keyword
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Competitor
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Market
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Demographics
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Historical
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Targeting / Persona Building
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Ad Plan
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Planning Phases
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Budgeting
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SEM
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Ad Structure
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Ad Copy / Calls To Action (CTAs)
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A/B testing
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Tracking
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Reporting
Next: Please review and learn more about the following items.
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Check the internal Facebook Group
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Continue With Asana Training with "Master Premium" courses.
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Study our Social Media Bible, a document we have that lays out our specific approach to social media marketing. (This document is vital to what we do)
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Review and Study the Engagement Playbook
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Review Glossary Terms
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Review Content Bucket Types in the Glossary
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Conduct a full Client Research Pathway either on an upcoming client or any business you choose. The Research Pathway is due On Day 11 of work.
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Review and fully understand "Recording Work Time" for guidance on how to track your time in Toggl.
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You can find the exact steps to track your time properly HERE
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