Day 8: Email Marketing
Day 8 is great! Today you will be learning more about digital communication including email marketing, newsletters, and blogs.
EACH DAY YOU SHOULD BE ASKING YOURSELF & OUTLOUD TO OTHERS THE 3 FOLLOWING QUESTIONS:
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How does my role work in relation to yours, or that role?
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How can I better understand this process?
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What is the best thing I can do in my role to help you in yours?
Digital Communication Manager
The Digital Communication Manager leads all of the day-to-day digital communication for our company and clients. They are responsible for the digital strategy, implementations, tracking, and reporting across all social media platforms, all copywriting across those social platforms as well as email marketing and blog writing. They play a huge part in creative direction, ideation, and telling us what the customers are responding to. They help us build relationships with our client's customers and nurture those to help us create more opportunities for our clients.
Learn more about the Digital Communication team HERE
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What this is, how we use it, and why do we combine this with the Social Mastersheet
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List and Contacts
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Segmentation
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Tags
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Frequency
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A/B Testing
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Subject Lines
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Calls To Action
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Reporting
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Blogs, Newsletters, Thought Leadership
Next: Please review and learn more about the following items.
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Check the internal Facebook Group
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Read company blogs for email marketing
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Review your second client Audit with your supervisor.
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Continue With Asana Training with "Master Premium" courses.
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Continue taking these Brandwatch Academy Certification courses (1 - 5) at your own pace.
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These need to be completed before tomorrow if you have not finalized them yet.
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Study our Social Media Bible, a document we have that lays out our specific approach to social media marketing. (This document is vital to what we do)
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Review and Study the Engagement Playbook
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Review Glossary Terms
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Review Content Bucket Types in the Glossary
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Review and fully understand "Recording Work Time" for guidance on how to track your time in Toggl.
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You can find the exact steps to track your time properly HERE
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