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Digital Communications Manager Training

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You've passed your Grayscale Certification! Congratulations! 

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Over the next 12 weeks, to finish out your 90-day training period, you will now begin working toward internalizing your role and responsibilities, digging into our processes, learning how to master your position, and outgrow your pot! As part of your initial training, you will be meeting with different team members each week to ensure you are staying on course and in a position to be successful. ​​

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NEXT

To kick this next phase off you will want to get a few housekeeping items taken care of. 

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TASK 1: Schedule a review of your Bi-Weekly Sheet Review sheet and goals with Tim Gray. 

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Explanation: The sheet used for the bi-weekly meeting with the owner is very goal-focused and will take a little time to discuss. It is helpful that you have time to gain an overview of how this document is used before your first official bi-weekly touchpoint meeting. Make a copy of the document and save it to your personal drive HERE


Action: You can schedule your bi-weekly sheet review with Tim Gray by emailing him directly at Tim@grayscalemarketing.com

 

TASK 2: Schedule your bi-weekly touchpoints with Tim Gray. ​

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After, you will meet with the CEO once every two weeks for 1 hour. You will discuss specific skills to develop professional goals, feedback, leadership development, and more. This is your time to connect directly with Tim.


Action: You can schedule your bi-weekly touchpoints with Tim Gray by emailing him directly at tim@grayscalemarketing.com

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​TASK 3: Schedule Your Weekly Meetings with your Direct Supervisor or Department Head.

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Explanation: This touchpoint is to ensure that you have time each week to work through and discuss each of the below week's training topics. 

The first 90 days of your employment are very important. Stay focused, keep learning, keep a great attitude, and understand you are new and have a lot to learn. 

Daily Checklist

You will be learning how we do things over the next 90 days and project management is a vital role on the team. TO make your training as easy as possible and ensure your learning and growing we have created a simple daily checklist we want you to use over the next 3 months. 

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This list is to ensure you are developing good habits while you are learning the how and why we do things. 

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  • ARRIVE EARLY: We expect everyone to be prepared to begin their day at 9 am. "Early is On Time" This is not to micromanage, it is to help you ease into your role and set yourself, your day, and your team up for success. 

  • OPEN TOGGL AND START TRACKING: Once settled in, open Toggl, and begin tracking your non-billable time by planning and reviewing your daily task list.

  • CHECK EMAIL AND ASANA: Check your Email and Asana for any new team member needs or updates, client requests, or urgent matters.

  • CHECK YOUR SCHEDULE: Double-check your schedule and see if you have any calendar invitations to ensure all meetings have been added to your Asana tasks and get ready to start the day!

  • CHECK ASANA END OF DAY: At the end of the day, make sure all essential Asana tasks are completed and future deadlines are on track to be met. If any deadlines are not on track simply ask for help or ask your supervisor to re-negotiate the deadline with the team or client if possible.

    • As you grow into your role this will become a daily habit you will want to ensure you have developed. Starting and ending your day with intention will make all the difference in our team communication and how well you adjust to your new position.

  • BUILD A LIST FOR TOMORROW: Begin building your task and to-do list for tomorrow (this will save you time and stress each morning.

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First Things First:

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Facebook: Engagement

  • Respond to all DM’s

  • Like & Respond to Every Comment

  • Like & Thank Every Share

  • Repeat All of The Above on organic posts and in any Facebook page events

    • Organic and Event posts are amazing places to grow the client's follower list! ​

  • Make / Schedule 1 post per week in FB Events More Than 60 Days Away From The Event

    • Under 60 Days 2 times per week

    • Under 30 Days Everyday

 

Facebook: Growth:

  • Go back to the page's first Facebook post and invite each graphic or video like to follow the page.

  • Check All Recently Engaged Posts for New People to Invite to Like Our Page.

  • Do the same for all event posts. 

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Instagram: Engagement

  • Respond to all DM’s

  • Like & Thank Every Story Repost

  • Like & Reply to Every Comment

  • Like & Comment on Every Post we are Tagged in

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Twitter: Engagement

  • Respond to all DM’s

  • Like & Thank Every Retweet

  • Like & Reply to Every Comment

  • Like & Comment on Every Post we are Tagged in

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Linkedin: Engagement

  • Respond to all DM’s

  • Like & Respond to Every Comment

  • Like & Thank Every Share

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Check Social Media Reports

Brandwatch allows us to track Reputation Management & Brand Monitoring, automate reporting, and more. Become comfortable pulling daily reports for your clients to ensure you are on track to reach your KPIs

  • If not, set a battle room with your team and shift around your strategy, content plan, etc.

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Weekly Training

Week 1: Each week you will be more and more involved with the day-to-day of your and are expected to continue learning and developing the skillsets you will need to thrive in your new role. 

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Week 2: 

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Week 3: 

Workflow:

  • Process

  • Asana understanding and use and Project Management Relationship 

  • Goals & KPIs (Key Performance Indicators)

  • Continuation of Master sheet plan / Tentpole dates Review

  • Prompts​

    • Due by when, Asana task​​

  • Asana Content request 

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Digital Marketing / Social: 

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Email: 

  • Continue Mailchimp Academy

    • Mailchimp Foundations

    • Email Marketing Certification

    • Email Automations Certification

  • Learn more about email marketing on our company blog HERE​

  • Continue Learning about Hive.co

  • Build Templates

    • Layout​

    • Fold

    • CTA

    • UTMs

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Meet With Team to Understand Current Clients

  • Review Discovery & Scrubs

  • Gain Clarity on each client

  • Organize thoughts and learnings 

    • Meet with Ad team on all clients

    • Meet with Design team on all clients

    • Meet with AE team on all clients

    • Meet with PM team on all clients

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Week 4: 

Email Marketing & Text Marketing

  • Tracking / planing / master sheet

  • Segmentation

  • Tags

  • Strategy

  • CTAs

  • A/B Testing

  • Subject Lines

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Week 5:

New Client 

  • Onboarding Scrubs "Micro-Scrub"

  • Update Master Audit "Scrub"

  • Goals & KPIs

  • War Rooms & Battle Rooms

  • Ideation & Strategy

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Email: 

  • Continue Mailchimp Academy

    • Mailchimp Foundations

    • Email Marketing Certification

    • Email Automations Certification

  • Learn more about email marketing on our company blog HERE

  • Continue Learning about Hive.co

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Week 6: 

Content

  • Always on content

  • Quality Control

  • Best Practices

  • Copy & Content

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Email Marketing & Text Marketing

  • Layout and Design

  • CTA

  • Segmentation

  • Tags

Continue Learning about Hive.co

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Meet With Team to Understand Current Clients

  • Review Discovery & Scrubs

  • Gain Clarity on each client

  • Organize thoughts and learnings 

    • Meet with Ad team on all clients

    • Meet with Design team on all clients

    • Meet with AE team on all clients

    • Meet with PM team on all clients

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  • Hashtags

    • How and Why

    • Research​

    • Bank

    • Tracking

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Onboarding Scrubs "Micro-Scrub"

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Week 7:

  • Onboarding Scrubs "Micro-Scrub"

  • Timing on email review 

  • The cadence of running all accounts

    • Balance

    • Work Flow

  • Prompts review

  • Copy review

  • Content​ review
  • Hashtag Review
  • AI use
  • Efficiency 
  • Time Tracking

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  • Update on team meetings to Understand Current Clients

    • Review Discovery & Scrubs

    • Gain Clarity on each client

    • Organize thoughts and learnings 

      • Meet with Ad team on all clients

      • Meet with Design team on all clients

      • Meet with AE team on all clients

      • Meet with PM team on all clients

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Email: 

  • Continue Mailchimp Academy

    • Mailchimp Foundations

    • Email Marketing Certification

    • Email Automations Certification

  • Learn more about email marketing on our company blog HERE

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Week 8:

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Week 9:​

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Week 10:

  • Efficiency

  •  Engagement Links

    • Drive people to websites​ with different copy

  • Quality Control

    • Content types

    • Diversify buckets​

    • Always on content

    • Best Practices

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Week 11: ​

  • Farming

    • Engagement
      - Every comment is liked
      - Every comment is thanked or responded to with at least an emoji. Strive to make it personal
      - Every share that can be seen is liked and commented on if privacy allows (Thank you for sharing, hope you can come to the venue soon) Thank you @person! For sharing my song. Thank you @person for sharing the news
      - If any of those people respond, ask a question, or comment again the process begins again.

  • Social Bible - https://docs.google.com/document/d/1qQuzQDh9QUpdiS9H-mCz6OB1jA5Ai7aB1GET_HFcZiE/edit

  • Review and Study the Engagement Playbook (this is your codex. You will need to know this incredibly well and use it properly daily) 

  • Copy

    • Character length - 40 - 80​

      • If you want to add rules for the contest add it in the top comment. No need to add additional steps, i.e "see more" or additional copy into posts copy. Keep it short, sweet, clear, and with unquestionable CTAs.​

  • Engagement Links

    • Drive people to websites​ with different copy

  • Efficiency / Workflow​

  • Speed

    • Gameify engagement. ​

    • Unique responses

    • Open ended questions

    • Drive conversation

    • and drive traffic.

    • but quickly. 

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Week 12: ​

  • Farming

    • Engagement
      - Every comment is liked
      - Every comment is thanked or responded to with at least an emoji. Strive to make it personal
      - Every share that can be seen is liked and commented on if privacy allows (Thank you for sharing, hope you can come to the venue soon) Thank you @person! For sharing my song. Thank you @person for sharing the news
      - If any of those people respond, ask a question, or comment again the process begins again.

  • Social Bible - https://docs.google.com/document/d/1qQuzQDh9QUpdiS9H-mCz6OB1jA5Ai7aB1GET_HFcZiE/edit

  • Review and Study the Engagement Playbook (this is your codex. You will need to know this incredibly well and use it properly daily) 

  • Copy

    • Character length - 40 - 80​

      • If you want to add rules for the contest add it in the top comment. No need to add additional steps, i.e "see more" or additional copy into posts copy. Keep it short, sweet, clear, and with unquestionable CTAs.

  • Engagement Links

    • Drive people to websites​ with different copy

  • Efficiency / Workflow​

  • Speed

    • Gameify engagement. ​

    • Unique responses

    • Open ended questions

    • Drive conversation

    • and drive traffic.

    • but quickly. 

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