WHO WE ARE
Grayscale Marketing is an award winning fully integrated advertising, marketing, public relations, and strategy firm based out of Nashville, TN. We've represented a diverse client base in 40 states and 4 countries.
We help our clients to connect, resonate, and spread like wildfire. We accomplish that through an all inclusive process, called IMPACT, that includes media buying, production, ideation, strategy, traditional & digital marketing, advertising, SEO, social media management, publicity, content creation, and story telling.
Our agency has developed deep relationships nationwide, in multiple sectors, including entertainment, media and the corporate landscape. We understand the complexities of a multitude of industries. GSM has represented Fortune 500 companies in the non-profit, financial, healthcare, textile, food & beverage, and government sectors, as well as, medium and small businesses, events, conferences, artists, bands, media outlets, and some of today's largest music festivals and venues selling over 1,000,000 event tickets since 2017.
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CONNECT BRANDS, EVENTS
& BANDS TO FANS
WHAT WE DO
Every day we make the impossible possible, exceed our clients' expectations through unparalleled service and unforgettable results. We dream big, work smart, and transform visions into reality. Join us in the GRAY!
We grow businesses by providing a simple one stop IMPACTFUL solution for all their communication and marketing needs. We accomplish that by utilizing a proprietary process called "IMPACT" which relies on advanced analytics and data, the psychology of human nature, sociology of consumer behavior, and cutting edge technology to help our clients increase profits, gain exposure, and save time.
It's much more than just tactical marketing services and driving conversions,
it's ideation and implementation that moves the needle in ways that
impact your bottom line.
We combine SEO, PR & publicity, traditional & digital marketing, advertising, content creation, media buying, data science, and social media management under one roof. This allows us to ensure our clients' campaigns are successful, help them attain their goals faster and within budget.
Our "IMPACT" system is a cutting edge all inclusive program that streamlines the communication process to save time, provides increased brand clarity, awareness, consistency, efficiency, and effectiveness, while increasing profitability.
IDEATION & STRAGETY
MEDIA BUYING / ADVERTISING
PR & PUBLICITY
WEBSITES & SEO
WHY INTEGRATED MARKETING SOLUTIONS?
Greater Brand Visibility
Increased Media Coverage
Thought Leadership Within Your Industry
Clear and Consistent Messaging
Improved Search Results
Better implementation of Research
Develop Better Trust
Budget Goes Further
You’ll Make More Money
It’s What Your Customer’s Want
Increase The Likelihood Of Conversions
It's A Cutting Edge Approach
Provides Access To The Best Tools
Increased Efficiency & Punctuality
Depth & Breadth To Your Campaigns
Reinforces Market Position
Generates More Leads
Sets You Apart
We start with a no-cost consultation to discover your needs, define the scope of the project, and develop a
detailed and effective solution to help
you attain your goal.
WHY WE DO IT?
We love what we do and we're great at it! The company was founded on a few core beliefs, values, and actions that we feel separate us from the pack. We uplift others, we have a mindset of mastery, we keep promises, embrace discovery, and change the expectation clients have of their agencies. We're not just saying that!
Our mission is to be the most IMPACTful agency on the planet and we strive daily to accomplish just that.
We approach our company culture, our teammates, our partners, and our clients here at Grayscale Marketing in the same way. We truly strive to leave a positive and lasting mark in their lives and their business.
That's why we do it. To be impactful.
"Grayscale Marketing has been the critical strategic and creative team we have needed to succeed in entertainment. We continue to be impressed by their depth of knowledge and incredible work ethic. While not surprising,
we congratulate them on their
Jackie, Head of Partnership Marketing
PILGRIMAGE MUSIC FESTIVAL:
“Grayscale Marketing has been a great partner of the Pilgrimage Music & Cultural Festival for the past two years. (and hopefully many years in the future!). Tim and the team brought several great sponsors into the festival, and even more importantly, received renewals for a second year. This is a testament to their commitment to (1) finding the right brand fit for our festival, (2) maintaining relationships year-round, and (3) flawless on-site execution.”
Liz, VP of Marketing
NESTE EVENT MARKETING:
“Tim, and the Grayscale team were incredible to deal with on our event's website. They listened and then over-delivered on style and functionality. Having an extension of your team, such as Grayscale, that is this reactive (and also proactive) is so important to a festival.
Senator, Bill Frist M.D.
Senator Bill Frist M.D.
“Tim and his team at Grayscale are the very best. The comprehensive social media plan they created, designed, and executed for my podcast, A Second Opinion, exposed it to new audiences and established an identifiable, highly-respected brand. As a team they are exceptionally responsive, innovative big thinkers who worked overtime to make A Second Opinion a success. Would highly recommend Grayscale Marketing.
John, EVP/Marketing & New Business
SONY MUSIC NASHVILLE
"Thank you for your over-the-top efforts! It's not taken for granted and we value partners like you!”
“Grayscale is a first-rate operation. I would give them six stars if I could. They are professional, collaborative and proactive. They did an amazing job helping us activate Neuro on the cruise ship music festivals. Their creative ideas made a real difference. Thank you!”
Jeanette, Marketing and Events Manager
BLUE CHAIR BAY RUM:
“Tim Gray has been nothing but helpful and communicative since our brand started working with him. He's helped us land partnerships with professional sports leagues and music festivals throughout the country, and because of these partnerships, we've generated case depletions in our high-volume markets. He's always available and professional.”
“Grayscale Marketing was amazing with the whole process of becoming a sponsor for Panorama Fest in New York. It was our first time participating in a music festival of this magnitude. From start to the finish, the support and hospitality from GSM, the Panorama team and Voice Media was above and beyond.”
Jordan, Partner & Head of NASCAR Partnerships
AMERICAN MARKETING GROUP
“Working with Grayscale has been a great experience. Their creativity is outstanding and execution is flawless.”
WHO WE DO IT FOR?
Our clients are diverse and include Fortune 500 companies, major music festivals, venues, artist and bands, non-profit organizations, and small to medium size businesses around the globe.
Our full service approach to our art and entertainment clients helps you lower advertising costs, build your fan and customer base, increase ticket, beverage, food and merchindise sales, capture data, drive partnership revenue and communicate effectively with your fans and attendees.
Marketing has changed; the ways small businesses reach their customers' needs has as well. We are masters at our craft in traditional and digital communication, as well as advertising and social media management. We will help you grow your business, expand your company awareness, increase profit, save time, and gain market share in your city and region.
Today’s not-for-profit organizations need new ways to create awareness and raise revenue. Our team consists of current board members of nonprofit organizations, we've founded a 501c3, raised hundreds of thousands of dollars online and off, and have the knowhow and experience to help you scale your organization to new heights.
We are seeing a major change in the way our corporate clients want to deal with their agency of record, especially during the global pandemic. We understand how frustrating the "let's get them next quarter", slow turnaround, and nickel and dime scope management can be.
The time has come for agencies to be more attentive and motivated to see their clients succeed. Deliver powerful ideas, implement them flawlessly, and deliver on the goals set out in truly impactful ways.
We are more invested than ever in our clients future. Leave the black and white agencies in the past and join us in the gray.
WHY CHOOSE US?
Our experience, reputation, and results.
While vital to the modern marketing mix, “visitors” don’t account for true engagement, “impressions” are binary, and “clicks” can be gamed. Your most valuable relationships hinge on more than these metrics alone. Genuine relationships sparked and sustained by experiences drive dialogue, recruitment, purchase, and loyalty. Only with a genuine relationship in tact, can disciplined data management and programmatic marketing keep those relationships transacting.
You've tried the others, they are all black and white, join us in the Gray. Experience the difference and give us the opportunity to change your expectations forever.