Social Scrubs & Client Audit

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One of the best ways to learn exactly how we do things is to complete audits of other's social media accounts. We conduct thorough research for each potential client and a social media audit is a vital aspect of that. 

Part of your training and Grayscale Certification is that you complete 5 full research template scrubs that include a competitive analysis, SEO scrubs, and social media audits correctly. 

Below you will find the tools and training you will need to conduct these tasks. You can find all the login credentials HERE:

Audit Template:

This is the sheet you will use for each separate audit. To complete this form you will need the following tools for each client.

Word Counter:

Free online character count calculator that's simple to use.

SpyFu:

Competitor keyword research tool. Place URL in the search bar.

YouTube Video Tag Research

Use this tool to find the competitors keyword tags in their youtube videos

Phlanx

Helpful competitor analysis tool for engagement, demographics, and location.

Brand Research Template:

Before we talk to a potential client or sign them, we should know a bit about them. We should understand their business model and value proposition. We should know who they are, and if possible, why they are coming to us. Their needs may be stated explicitly or implicitly, but we should be able to provide and suggest where we can be of assistance. This is not a thorough audit of the company, but rather an initial scrub of who they are, what they do, and where they stand in the industry and with their customers.

Artist Research Template:

Before we talk to a potential client or sign them, we should know a bit about them. We should understand their business model and value proposition. We should know who they are, and if possible, why they are coming to us. Their needs may be stated explicitly or implicitly, but we should be able to provide and suggest where we can be of assistance. This is not a thorough audit of the company, but rather an initial scrub of who they are, what they do, and where they stand in the industry and with their customers.