Social Scrubs & Client Audit

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One of the best ways to learn exactly how we do things is to complete audits of other's social media accounts. We conduct thorough research for each potential client and a social media audit is a vital aspect of that. 

Part of your training and Grayscale Certification is that you complete 5 full research template scrubs that include a competitive analysis, SEO scrubs, and social media audits correctly. 

Below you will find the tools and a 10-part video training series to help you conduct these tasks.

You can find all the login credentials for each tool HERE:

Audit Template:

This is the sheet you will use for each separate audit. To complete this form you will need the following tools for each client.

Time Calculator

Free online tool to calculate the time between the audit's first post and today's date. 

Word Counter:

Free online character count calculator that's simple to use.

SpyFu:

Competitor keyword research tool. Place URL in the search bar.

YouTube Video Tag Research

Use this tool to find the competitors keyword tags in their youtube videos

Phlanx

Helpful competitor analysis tool for engagement, demographics, and location.

VIDEO 1 - Why Scrub_ + Intro to FB Scrub

VIDEO 1 - Why Scrub_ + Intro to FB Scrub
VIDEO 1 - Why Scrub_ + Intro to FB Scrub
05:00
Play Video

VIDEO 1 - Why Scrub_ + Intro to FB Scrub

VIDEO 2 - FB Scrub (1 of 2)
05:00
Play Video

VIDEO 2 - FB Scrub (1 of 2)

VIDEO 3 - FB Scrub (2 of 2)
04:59
Play Video

VIDEO 3 - FB Scrub (2 of 2)

VIDEO 4 - IG Scrub (1 of 2)
04:59
Play Video

VIDEO 4 - IG Scrub (1 of 2)