We were to give the festival a complete rebranding. This included a new website, new social media engagement strategy across all platforms, video and image content creation, implementing a digital communication strategy, setting up and organize a YouTube channel, implementing live show consumer data capture, creating a print, radio, TV and digital advertising budget, contesting, SEO, SEM, implementing link retargeting, digital data capture, creating and scheduling both email and text marketing, designing TV, billboard and radio advertising as well as aligning strategic alliances and brand partners.