NEURO
CHALLENGE
Our goal was to activate Neuro across 13 different cruise music festivals over 6 months. The challenge was that a majority of the festivals attendees were unaware of the brand and had not tasted the product. They were also on a 5-day vacation. We needed to stand out on board the ship and ensure a positive brand interaction.
SOLUTION
Saturate the cruise ships with the brand's products, logo and presence. Ensure that each festival-goer had the opportunity to taste, drink and engage with all four flavors of Neuro through activations and time-controlled touch points.
The activations were spread across 13 cruise music festivals. Each festival attendee received a Neuro drink upon boarding the ship, at cruise stops, private island activation sampling and daily room drops for every room with branded postcards.
The activations were ship-wide and included the following:
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Captain announcements
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Meet & greet sampling
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Artists sampling
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Branded coolers
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In-cabin branded TV commercial content
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On-ship branded TV commercial content
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13 bars - Back Bar
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Floor/elevator/pool/sticker branding
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Banners, website, social and skrim branding
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Yoga with sampling
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Gym and spa sampling and branding
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Ship deck activations/10x10 with sampling
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Branded sunglasses for promo swag gifting
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Branded shipwide belly flop contest
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During and after event survey
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And more!
RESULT
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27,422 total attendance
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13 music festivals
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8,000 cases of product drank
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79.94% of attendees had not tried nor heard of Neuro before
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21,921 new potential customers
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39.67% of surveyed attendees said they would definitely recommend Neuro to a friend
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33.66% of surveyed guests said they would maybe recommend neuro to a friend
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73.23% positive brand feedback
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4,618,299 measurable impressions