Madeline Hilliard serves as the Director of Advertising at Grayscale Marketing. As an experienced marketing professional, Madeline is passionate about using branding and storytelling to connect people with the right artist and brand. She was born and raised in Greenville, North Carolina, and earned her MBA from East Carolina University. Her love for all-things marketing began upon receiving a position at the digital marketing agency, Buzzadelic, where she grew a global brand’s Facebook audience from 17,000 to 340,000 followers. Prior to joining the Grayscale team, she was the Creative Director at the franchise lead generation agency, Brand Journalists, located in Nashville, TN, where she worked with international franchise systems such as BELFOR Franchise Group. As a member of the Grayscale team, her love for marketing has only grown and continues to flourish. In her free time, she loves to play the piano, sing, read thought-provoking books, and spend time with loved ones.