
KADY Z


This artist was making a brand and genre transition toward more of a folk/pop, almost singer/songwriter base. One of the challenges was to help her navigate those tricky waters while staying true to herself and not losing fans.
The objectives of the campaign included:
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Drive awareness to her new music online
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Gain new fans and followers without losing old ones due to the style of music transition
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Streamline advertising
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Increase subscriptions and streams
The solutions included designing her overall brand strategy, online voice, a consistent content schedule and a 6-month digital marketing, social media & digital advertising campaign.
We aligned her with streaming partners and worked alongside her PR team.
SOLUTION
RESULT
CHALLENGE


In the first 3 months of working with Kady:
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Total social media followers increased 49.5%
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Inbound messages increased 47.5%
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Total social media impressions increased 43.4%
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Total engagement increased 63.3%
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Total YouTube subscriptions increased 947 or 12.38%







