
H BAR C


SOLUTION
The solution was to redesign the logo and website. We also needed to survey consumers that do, did or might wear the brand as a way to choose which of the 300+ skus we would relaunch. In addition, we reorganized the brand strategy, designed the brand standards and ran a digital marketing & advertising, SEO, SEM and social media campaign for six months. We also needed to complete a new photoshoot, create content, align influencers and strategic alliances. Finally, we needed to develop a press strategy and campaign that would provide additional reach and impact.
CHALLENGE
The challenge of the campaign was to completely rebrand and launch a 120-year-old classic American apparel company. We needed to ensure we protected the rich history of the brand, while also pushing it into today's competitive fashion market.
RESULTS
-
SEO – #1 Top Google Ranking
-
Increased website visits 34,042.9%
-
Drove 77% of those web visits from new users
-
Increased website sessions 34,366.7%
-
Total social media followers increased 14,625.5%
-
Messages sent increased 10,375%
-
Messages received increased 44,855.6%
-
Total social media impressions increased 9,747.9%
-
Total engagement increased 15,345.7%
-
Partnered with key influencers
-
Jack White
-
Macklemore
-
Runaway June
-
Boo Ray
-
Bobby Bare
-
Daryl Hall
-
William Michael Morgan








