Here at Grayscale we want all of our staff, regardless of position, to be well educated on the platforms we use daily. Google is a powerful platform that is an important part of what we do. The way we market includes PR, Social Media, Advertising, SEO and more. Understanding Google Analytics is a valuable portion of that. 

​

​

​

Please plan to finalize all of the training modules under Google Analytics by the end of your first 180 days at Grayscale. Please take the following courses in the listed order below. 

​

Google Analytics for Beginners:

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

​

• Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?

  • Lesson 2: How Google Analytics works

  • Lesson 3: Google Analytics setup

  • Lesson 4: How to set up views with filters

​

• Unit 2: The Google Analytics layout

  • Lesson 1: Navigating Google Analytics

  • Lesson 2: Understanding overview reports

  • Lesson 3: Understanding full reports

  • Lesson 4: How to share reports

  • Lesson 5: How to set up dashboards and shortcuts

​

• Unit 3: Basic Reporting

  • Lesson 1: Audience reports

  • Lesson 2: Acquisition reports

  • Lesson 3: Behavior reports

​

• Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns

  • Lesson 2: Tracking campaigns with the URL Builder

  • Lesson 3: Use Goals to measure business objectives

  • Lesson 4: How to measure Google Ads campaigns

  • Lesson 5: Course review and next steps

​

Advanced Google Analytics:

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

​

• Unit 1: Data Collection and Processing

  • Lesson 1: Google Analytics data collection

  • Lesson 2: Categorizing into users and sessions

  • Lesson 3: Applying configuration settings

  • Lesson 4: Storing data and generating reports

  • Lesson 5: Creating a measurement plan

​

• Unit 2: Setting Up Data Collection and Configuration

  • Lesson 1: Organize your Analytics account

  • Lesson 2: Set up advanced filters on views

  • Lesson 3: Create your own Custom Dimensions

  • Lesson 4: Create your own Custom Metrics

  • Lesson 5: Understand user behavior with Event Tracking

  • Lesson 6: More useful configurations

​

• Unit 3: Advanced Analysis Tools and Techniques

  • Lesson 1: Segment data for insight

  • Lesson 2: Analyze data by channel

  • Lesson 3: Analyze data by audience

  • Lesson 4: Analyze data with Custom Reports

​

• Unit 4: Advanced Marketing Tools

  • Lesson 1: Introduction to remarketing

  • Lesson 2: Better targeting with Dynamic Remarketing

  • Lesson 3: Course Summary

​

​

​

​

Please plan to finalize all of the training modules under Google Analytics by the end of your first year at Grayscale. Please take the following courses in the listed order below. 

​

​

Google My Business Basics

Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

​

Google My Business Basics Courses 

​

• Engage customers with Google My Business ​

• Claim your Google My Business listing ​

• Get your business listing verified ​

• Optimize your Google My Business listing ​

• Use tools to engage your customers ​

• Manage listings simply in bulk

​​

Pass the Assessment and Earn an Achievement

• Google My Business Basics Assessment

 

 

YouTube

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories.

​

• Take all courses associated.

​

​

Google Ads Search

Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

• Google Ads Search Certification

• Google Ads Fundamentals

• Remarketing Lists for Search Ads: Efficiently Reach Higher-Value Audiences

​

Google Ads Display

Google Ads Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.

Google Ads Display Certification

Google Ads Fundamentals​

​​