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Design Training

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You've passed your Grayscale Certification! Congratulations! 

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Over the next 12 weeks, to finish out your 90-day training period, you will now begin working toward internalizing your role and responsibilities, digging into our processes, learning how to master your position, and outgrow your pot! As part of your initial training, you will be meeting with different team members each week to ensure you are staying on course and in a position to be successful. ​​

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NEXT

To kick this next phase off you will want to get a few housekeeping items taken care of. 

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  • Schedule your bi-weekly touchpoints with Tim Gray. Email him directly at tim@grayscalemarketing.com to coordinate. 

    • You will meet with the CEO once every two weeks for 1 hour. You will discuss specific skills to develop, personal and professional goals, feedback, leadership development, and more. This is your time to connect directly with Tim.​

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  • Schedule time with Tim Gray to go over the bi-weekly touchpoint meeting sheet. It is very goals focused and will take a little time to discuss. It is helpful that you have time to gain an overview of how this is used before your first meeting. Make a copy of the document and save it to your drive HERE

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  • Schedule your bi-weekly touchpoints with your Grayscale mentor. Communicate with them and gather their email and contact information, if you do not have it already. Once you do please ensure you contact them and get time scheduled together over the next 90 days.

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  • Schedule your weekly meetings with your direct supervisor or department head to ensure you have time each week to work through and discuss each of the below week's training topics. 

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The first 90 days of your employment are very important. Stay focused, keep learning, keep a great attitude, and understand you are new and have a lot to learn. 

Daily Checklist

You will be learning how we do things over the next 90 days and project management is a vital role on the team. To make your training as easy as possible and ensure your learning and growing we have created a simple daily checklist we want you to use over the next 3 months. ​​

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This list is to ensure you are developing good habits while you are learning the how and why we do things. You can download a digital version HERE. 

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  1. Open Toggl and begin tracking your time

  2. Open Asana and check what is due that day, and the week overall, to plan your workflow effectively. 

    1. For each task that is completed ensure you check it off or negotiate the due date, or update operations or the project manager if you are waiting on someone or something else. ​

  3. Each day should be planned for depending on which clients you have scheduled for that day. 

  4. During stand up each morning at 9:40am, look at your Asana and share with the team what is on your plate that day, what you are missing or needed in order to finish your work for the day/week, and seek input on when you can expect to receive those items. 

  5. Schedule time weekly to discuss your designs with the Advertising and Digital Communication teams. This helps you know what is "working" and what is not. 

  6. If you experience challenges with workflow or team expectations please bring it up to the VP of Operations so that we can solve it. 

  7. Keep an hour open at the end of each day to pivot to things so you can help the team if needed.

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Weekly Training

Week 1:

  • GEM - Social Bible

  • Understanding team roles, responsibilities, job duties, and how that ties into your position. 

  • Design weekly schedule 

  • RFAC (Request For Assets & Credentials) What it is, How we use them, When to send them, and Why they are important

  • Google Drive

    • Folder Naming or Organization​

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Week 2: 

  • GEM - Social Bible

  • GEM Kickoff Checklist 

  • Design Best Practices

    • Social Media 

      • Per-platform

      • Story

    • Traditional

      • Print​

      • OTT

      • Video

    • Digital Advertising 

      • Social​

      • PPC

  • Workflow & Communication | (Who, What, When, Where, Why, How) Asana, Toggl, Communication, Organization.

  • Design request

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Week 3: 

  • GEM - Social Bible

  • GEM - Always On

  • Team To-Dos | Deadlines, Monitoring, Tracking, and Communication

  • Department Goals

    • KPIs and Tracking ​

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Week 4: 

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Week 5:

  • Design Best Practices

    • Social Media 

      • Per-platform

      • Story

    • Traditional

      • Print​

      • OTT

      • Video

    • Digital Advertising 

      • Social​

      • PPC

  • ​​Quality Control

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Week 6: 

  • Client Goals and KPIs (Key Performance Indicators), How to Set, track, manage, and report on.

  • Advertising

    • Ticket Counts, Data, Ad Budgets, and Spends

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Week 7:

  • War & Battle Rooms | How and Why we do it, What we expect to gain from them, How those meetings move into project management, and how to separate out workload and deadlines. 

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Week 8:

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Week 9:

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Week 10:

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Week 11: 

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Week 12: 

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