VICE PRESIDENT OF OPERATIONS
Adam Craft has been helping companies solve complex problems during his 15+ years in operations.
Craft provides expertise in change management, digital transformation, strategic thinking, and problem solving.
Craft joins the Grayscale Marketing team from Denver, CO. While in Denver, Adam served as Vice President of Platform and Success at UpPurpose, a global technology SaaS platform that partners with nonprofits, foundations, CSR organizations, and social enterprises to increase digital awareness.
Prior to Denver, Adam resided in Dallas where he was Vice President of Project Management at Bottle Rocket Studios, part of the Ogilvy & Mather and WPP networks of global agencies. During his tenure at Bottle Rocket, Adam also served as Executive Sponsor to some of Bottle Rocket’s largest clients with some of the most complex end-to-end solutions in Hospitality, Quick Service Restaurants, and Product Distributions.