Associate Media Buyer

About You:

The Associate Media Buyer is responsible for research, management, implementation, workflow, strategic support, ideation support, tracking, planning, and reporting of advertising campaigns across various platforms, outlets, client industries, budget levels, and mediums including traditional outlets like radio and television as well as digital outlets including search engines, ecommerce, and social media marketing platforms.


You’ll report to the Director Of Advertising and work in conjunction with other members of the agency’s paid media and strategy disciplines.

About Us:

Grayscale Marketing is an award-winning fully integrated marketing firm located in Nashville, TN. We are one of the fastest-growing marketing agencies in music city. We pride ourselves on our innovation, IMPACT, and our culture. We are seeking experienced project management professionals who have big ideas, excellent relationships, meticulous attention to detail and follow-through, and are good people.

 

We represent a multitude of clients from diverse industries and love it. Our clients include non-profits, corporations, food & beverage brands, small businesses, events, conferences, textile companies, artists, bands, and some of today's largest music festivals and music venues.

 

About the Position:

The Associate Media Buyer is tasked with supporting the day-to-day management of advertising activities of assigned accounts, supporting the management of day-to-day client interaction, participating in team and client status calls, organizing and maintaining customer relationship management and listening tools, developing efficiencies for media partner communication, providing media and advertising updates, reporting, and own the overall status of campaigns while helping to manage client expectations.

 

We are seeking an assistant to the Director Of Advertising first and foremost, who is incredibly organized, thinks critically, problem-solves, and is ready to develop skill sets to make them invaluable to the team. They should be driven and desire to learn all aspects of media purchasing and advertising including digital marketing, digital and traditional advertising, project management, reporting, as well as negotiation skills, customer service, deck and RFP development, and other new media outlets as they arise.


They should love ideating, creating and reviewing strategy, implementation, and performance as well as identifying new opportunities for success based on data.

What You’ll Do:

  • Develop a deep and comprehensive understanding of Clients’ businesses and their presence, across multiple industries and accounts.

  • Assist in meeting client business objectives via execution of ad delivery. 

  • Eventually assist in meeting client business objectives via execution of ad delivery primarily across Facebook, Instagram, YouTube, LinkedIn, TikTok, and other digital platforms.

  • Maintain pulse and deep understanding of audience buying tactics & bidding strategies for paid campaigns across event markets.

  • Assist primary parties responsible for communication of all campaign components prior to launch (working closely with internal account & creative teams) as well as your direct supervisors.

  • Analyze & recommend campaign adjustments based on performance trends and KPIs.

  • Assist in developing flighting of ad messaging & tactical execution across various media platforms, per recommendations in approved communications plans or media plans.

  • Assist in authoring campaign reports on paid media activity, including analysis of results as well as suggested changes moving forward.

  • Assist in communicating campaign successes, failures, and optimizations for future campaigns to both internal team and client.

  • Track and reconcile paid media flighting, budgets, and expenses by channel, market, station, and platform.

  • Proactively self-educate regarding new digital media opportunities (targeting, features, trends) and channels to improve Clients’ businesses.

  • Actively contribute to overall account strategy, including analyzing performance against KPIs, new tactics, and tracking industry developments.

  • Contribute to development of agency level or client-level POVs relating to industry happenings in the paid media space.

  • Participate in agency-level professional development trainings, and all trainings related specifically to paid media or digital media.

  • Assist in streamlining processes around media buying and customer management / communication.

  • Assist in strategy, planning, negotiating, buying, management, and monitoring across paid digital and traditional channels

The Ideal Candidate Has:

  • 2-3 years of assistant experience in strategic partnerships, traditional or digital media buying; prior experience in an agency setting is strongly preferred but entrepreneurial street cred and/or BA/BS degree could work. .

  • Understanding of Advertising, Communications, and Marketing

  • Proven ability to assist in creating engaging plans that ladder up to strategic objectives for clients

  • Ability to manage multiple conversations at once with ease.

  • Be highly organized and professional

  • Be deadline driven

  • Be able to think ahead and solve problems before they happen

  • Be able to support your supervisor across all aspect of their job

  • Have a no limit learning mindset

  • Gain all Google certifications

  • Gain Hubspot certification

  • Gain Facebook Blueprint Certification

  • Self-motivated and a team player

  • Exhibits resourcefulness when it comes to working independently to solve

  • problems

  • Proven success working in a fast-paced, collaborative team environment

 

Soft Skills:

  • Empathy

  • Leadership

  • Drive

  • Clear communication

  • Strategic mindset

  • Vision

  • See opportunity and execute on capturing it

  • Problem-solving

  • Relationship building and maintenance

 

Work Environment:

  • Nashville Agency Office - fast-paced, high volume of activity and a deadline-driven environment based around brands and entertainment!

 

Compensation + Benefits:

  • Salaried position with pay depending upon experience

  • Health coverage

  • Life insurance policy

  • Vision

  • Dental

  • Personal Time Off: Year one: 20 PTO Days

  • Paid holidays (17)

  • Mental Health Care 100% covered

  • And more...

 

Job Type: Full-time - Mid Level

 

Date Posted: 08/30/2022

Valid Through: 10/28/2022

 

Pay: Dependent upon your experience. Competitive.

 

Job Location:

Nashville, TN 37214